Ethically sourced, solid perfume comes in handcrafted all natural packs made from Ecuadorian tagua nuts.
Product concept
The solid fragrance is housed inside a hollowed out tagua nut, a seed native to Ecuador also known as vegetable ivory, while the cap, which also features a builtin applicator, is made from recycled aluminum drink cans.
All fragrances in the collection are ethically sourced, with 20% of revenue going to small-scale community nurseries growing hardy frankincense trees, and displaced communities in refugee camps.
Available in Båre (cedar) Frånk (frankincense), Beån (tonka), Måd (vanilla), Sånd (sandalwood).
Trend
Sustainability is a key driver in fragrance purchases, with 64% of US users of scent/scented products interested in trying innovations in this area. Biofabrication is rapidly becoming trendy, as designers explore the relationship between nature and design through materials that benefit the planet.
Launched in the UK in December 2020, £46
Source: Lightspeed/Mintel. Base: US: 1,710 internet users aged 18+ who use any fragrance and/or scented personal care products
