The multifunctional Instant Bone Broth by Freja

This is a premium, freeze-dried bone broth powder that reconstitutes instantly with hot water. The product delivers the nutritional benefits and flavour of slow-simmered bone broth in a convenient, shelf-stable format suitable for on-the-go consumption.

Product innovation

The product utilises advanced freeze-drying technology that preserves the collagen, amino acids, and flavour found in traditional bone broth.

The innovation lies in the proprietary production process that captures the essence of 24-hour simmered bone broth in an instant format without artificial additives or flavour enhancers.

Freja's Instant Bone Broth addresses consumer interest in functional nutrition and ancestral food practices while acknowledging modern convenience needs. Its competitive advantage comes from delivering authentic bone broth benefits without the time investment traditionally required. The product appeals to health-conscious consumers, fitness enthusiasts, and those following specialised diets such as paleo or keto.

Development

The NPD was created to bridge the gap between traditional bone broth's health benefits and consumers' demand for convenience.

Freja conducted extensive research to develop a freeze-drying process that would maintain the nutritional profile and taste of slow-simmered broth while providing instant reconstitution.

Trend

According to Mintel's 2023 Functional Beverage Report, products offering both nutrition and convenience grew by 18% year-on-year.

NielsenIQ data showed that bone broth products experienced 24% growth in 2023, with portable formats growing at twice that rate.

Euromonitor International reported that 64% of consumers specifically seek products with collagen benefits, a key selling point for bone broth.

Launch Details

Launched in the UK and select EU markets in February 2024.

The product was priced at £18.99 for a 150g pouch (15 servings), positioning it in the premium functional food category.