A hair curler that personalises its heat level to the user's unique hair profile, for more style and less damage.
Product concept
This hair curler uses T3 HeatID Technology to personalise the styling process. It includes a smart touch interface and nine precise heat settings that automatically adjust to specific hair needs, without overexposing hair to unnecessary heat.
It uses an algorithm to help users find their 'heat ID', taking into account key parameters such as hair texture, length, colour treatment and chemical treatment to optimise the heat level and create smooth, shiny curls that last.
Trend
In the US, 49% of women who use or are interested in using a hair appliance are concerned about damage. This personalised hair appliance will appeal to these consumers as it provides minimised damage to hair.
Launched: August 2020 in the US, $235
Base: US: 1,022 female internet users aged 18+ who use, have used or are interested in using hair appliances. Source: Lightspeed/Mintel
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