If there was a way to get a salon-level blowout in the comfort of your home, you'd be all over it. Luckily, Revlon has this one-step hair dryer brush that dries, volumizes and styles your hair in a matter of minutes.
Product concept
No need to use another appliance to create volume at roots and beautifully curled ends. Designed to distribute air quickly and evenly to the hair to dry and style faster for less heat damage. Less Time, Less Damage.
IONIC TECHNOLOGY Negative ions saturate the airflow to reduce the size of water droplets for faster drying. This helps condition, smooth and makes hair shinier, while reducing frizz and static.
CERAMIC COATING For even heat distribution and less damage Mixed Bristles Nylon pin bristles with comfortable ball tips to softly detangle hair.
A 2-in-1 styling tool that gives the power of a dryer and a volume of a styler. Glides through your hair to detangle, dry and volumize in half the time*. The oval brush creates volume at roots and curled ends.
*vs styling and drying separately.
Boosted by IONIC TECHNOLOGY, hair dries faster with less damage.
2 heat settings plus cool setting.
Trend
Mintel observes that beauty devices are the fastest growing segment in the US beauty industry. In fact, despite making up just 4% of the market, total retail sales of beauty devices grew 7.6% between 2016-2017 to reach an estimated $1.6 billion. “This is the fastest rate of sales growth the category has seen in the last five years (since 2013),” notes the market research firm. Elsewhere in the category, sales of beauty staples such as colour cosmetics (29% market share) and hair products (28% market share) grew 2.2% in the same timeframe, while skincare (25% market share) grew 1.4%.
Launched: 19 June 2017 in the US, $49
Source: Mintel defines skincare devices as cleansing systems, exfoliation systems, LED/laser treatments, hair removal devices, and massagers/infusion systems, and hair appliances as blow dryers, flat irons, curling irons, and hot rollers.
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