Premium Vegan Skincare

Amazônica Brasil, a new Brazilian brand, uses a combination of natural ingredients from the largest tropical forest on the planet and potent active ingredients imported from Asia.

The Brazilian clean beauty brand’s formula combines the most exclusive parts of nature with a number of high performance ingredients.

The brand also values sustainability throughout its production chain and invokes the knowledge of families in the local community, who are highly knowledgeable about raw materials.

The pandemic has made consumers pay more attention to product safety and has particularly encouraged them to seek further information about the ingredients contained in beauty products. Consumers are more concerned about their overall health, and the phrase "clean beauty" is often associated with a more natural and therefore safer range of beauty products. Many brands are communicating authenticity and transparency in an attempt to assure consumers that their ingredients have been ethically and sustainably sourced. However, the term "clean" adds no real value if it is not effectively defined and, as such, brands are now relying on scientific experts to prove the efficacy of their products and to provide trustworthy product safety claims.

Consumers now want factual, evidence driven information regarding beauty products and, as such, brands will need to communicate the logic behind the claims that they make. It won’t be enough to provide ethical and sustainable options if there is no space for consumers to choose what is best for them: allowing consumers to become experts of their own hair, skin and makeup preferences will be the differentiating factor for beauty and personal care brands. Beauty brands should invest in strategies that allow consumers to experiment, including consultations, virtual try-ons or the provision of samples, the cost of which can be offset against the price of a full-size product.