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Perimenopause Gummies

Adriana Motta
Nov 18, 2024
2 min read

Health & Her's Perimenopause Gummies are nutritional supplements specifically formulated to address symptoms associated with perimenopause. These chewable gummies deliver a combination of vitamins, minerals, and botanical ingredients selected to support hormonal balance, energy levels, cognitive function, and mood during the perimenopausal transition.

Jar of Health & Her Perimenopause Gummies with a blue and pink label, featuring text about multi-nutrient support. Red gummies are visible.

Product innovation

The gummies feature a blend of ingredients including vitamin B6, magnesium, sage extract, and ashwagandha, delivered in a pectin-based (gelatin-free) formulation.

The innovation lies in the careful selection and dosing of ingredients specifically targeting perimenopausal symptoms, combined with a delivery format designed to improve compliance through ease of use.

Smiling woman beside a colorful infographic on perimenopause supplements. Text highlights benefits, claiming UK's No.1. Award badge visible.

This product addresses a historically underserved demographic, women experiencing perimenopause, who often lack targeted support products. Its competitive advantage stems from combining scientific formulation with consumer-friendly delivery in a category traditionally dominated by pills and capsules.

The gummies appeal to women seeking convenient, effective support during a challenging life stage.

Development

The product was developed through extensive research into the specific nutritional needs and preferences of perimenopausal women. Health & Her leveraged data from their digital health platform to identify key symptom patterns and ingredient preferences, developing a formula specifically tailored to this life stage.

Bottles of capsules and gummies with "Do you like capsules or gummies?" text. White background with blue and red accents.

Trend

According to Mintel's 2024 Women's Health Report, products specifically targeting perimenopause grew by 156% between 2021 and 2023, albeit from a small base.

Additional, Euromonitor International reported that 82% of women aged 40-55 expressed dissatisfaction with available options for managing perimenopausal symptoms. This data has been supported by NielsenIQ research that showed that alternative supplement formats, including gummies, grew by 27% in 2023, significantly outpacing traditional pills and capsules.