Over Glam Dog Jacket

This brand demonstrates how the love between people and their pets goes beyond tasteful products.

Product concept

The lives of our pets may be shorter than our own, but that doesn’t mean they should be predictable. OVER GLAM’s vision endeavors us to savor the time we get to spend with our pets through the activity of dressing up, and the deep trust of building relationship bonds through play—making these special years together simply unforgettable.

Trend

Dog adoption rates have boomed over the last 12 months. Companion animals have proved to be a great source of happiness in challenging times. So products for pampering your pooch are on the up in 2021. These include dog jackets, which have seen steady growth in popularity in the last 5 years.

And with so many people having let a canine into their life last year, demand for this product should hold up well.

Launched: 10 May 202o in the UK, £30