'Subtopical' lip-enhancing treatment leverages biotech and multiphasic vesicle delivery technology to provide 'clinical-level results, without the clinic'.
Product concept
Lip Filler is part of the Ourself 'subtopical' skincare system that provides an at-home alternative to minimally invasive cosmetic procedures. Leverages on-trend biotech approaches by using bioengineered Intides (ie the brand's 'intelligent peptides'
blend).
The Intides are transported into the skin by a multiphasic vesicle delivery system for targeted benefits. Lip Filler infuses different sizes of hyaluronic acid into skin for superior efficacy, enhancing lip volume, definition and suppleness.
It also comes in a refillable tube to help minimise waste.
Trend
Aligns with Mintel's 2030 BPC Trend The Panorama of Humanity, which examines how biotechnology is the path forward for sustainable beauty.
In the UK, 39% of adults agree that price is a main barrier to having a non-surgical cosmetic procedure.
Launched in February 2022 in the US, $123
Source: Kantar Profiles/Mintel, September 2020. Base: UK: 1,946 internet users aged 18+
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