Lolavie Glossing Detangler

Multipurpose hero product from new celebrity haircare brand

featuring plant-based ingredients.

Product concept

The patent-pending, naturally derived fragrance is scientifically proven to elevate feelings of happiness. Its water-free formula replaces the natural resource with upcycled bamboo extract.

Its vegan thermal shield and vegetable ceramides provide plant-based hair protection without the use of silicones.

Trend

Mintel's 2021 Trend Beautiful Mind emphasizes that wellness and mental wellbeing have become an important aspect of beauty, and 45% of US consumers say that it is most important that their fragrances and scented personal care products make them feel happy.

25% of German women agree that low water usage is most important for a beauty or grooming product or brand that claims to be eco-friendly.

16% of US shoppers would be interested in trying, and willing to pay more for, products developed by celebrities.

Launched: September 2021 in the US, $25

1,710 US internet users aged 18+ who use any fragrance and/or scented personal care products; 2,000 German internet users aged 16+; 1,972 US internet users aged 18+ who buy personal care products. Source: Kantar Profiles/Mintel