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Biotiful Gut Health Kefir Protein Drink

Adriana Motta
Jul 4, 2024
2 min read

This functional drink combines the digestive benefits of traditional kefir with added protein, creating a functional beverage that addresses multiple health needs simultaneously.

Launched in various flavours, the drink delivers live cultures, essential nutrients, and quality protein in a ready-to-drink format.

Three Biotiful kefir protein drink bottles in chocolate, strawberry, and vanilla flavors. Labels show 20g protein, natural support, and low fat.

Product innovation

The product features a unique fermentation process using authentic kefir cultures combined with milk protein concentrate to achieve higher protein content without compromising the probiotic benefits. The innovation lies in balancing protein fortification with maintaining the viability of beneficial bacteria and the characteristic tangy flavour of kefir.

Cherries on yogurt with green sparkles. Text: "Gut health, made tasty." White background creates a fresh, inviting mood.

This launch addresses the convergence of several consumer health interests: gut health, protein intake, and functional nutrition.

Its competitive advantage lies in combining these benefits in a single, convenient product that saves consumers from purchasing multiple functional foods. The drink appeals to health-conscious consumers, active individuals, and those seeking digestive wellness.

Development

The concept was developed by the company as the result of various consumer insights showing growing interest in multi-benefit functional foods. Biotiful identified the opportunity to combine the established gut health benefits of their kefir with protein fortification to create a more comprehensive nutritional offering.

Hand holding a Biotiful gut health kefir protein drink bottle, white with brown and swirl design, in a gray setting. UK’s No.1 label visible.

Trend

According to Mintel's 2024 Functional Food and Drink Report, products combining multiple functional benefits grew by 23% in 2023.

NielsenIQ data showed that foods with both gut health and protein claims saw 34% higher growth rates than single-benefit products.

Euromonitor International reported that 76% of global consumers actively seek food products that provide multiple health benefits, with particular interest in the gut-health-immunity connection.