Flora Growth launches a CBD skincare line in Mexico.
Flora has announced the launch of Mind Naturals, available for purchase on Walmart.com and via Coppel, a nationwide department store in Mexico.
The launch includes 12 products initially offered on e-commerce platforms with subsequent plans to sell in brick-and-mortar retail locations. Flora’s Mind Naturals emphasizes the idea that beauty starts in the mind. It is an inclusive brand that uses premium CBD and quality, clean ingredients to develop better-for-you skincare contained in more sustainable packaging than the products offered by traditional brands.
With the increased availability of scientific information and corresponding legalization in many markets around the world, CBD ingredients derived from cannabis have become central components for the experimental consumers. Consumers are leaving suspicions and mistrust behind, and are now embracing this new trend that has been generating enthusiasm among a variety of industry sectors. There has now been a rebirth of CBD based products for wellbeing and relaxation. With consumers seeking to leave stress behind in search of refreshing experiences, CBD is being deployed most notably in industries such as food, beverage and personal care.
The potential of CBD in the coming years is enormous, with consumers exhausted, stressed and overwhelmed following two years of pandemic confinement. CBD-based shower salts or massage oils can be offered to recreate relaxing, spa-like experiences at home, while treats and sweets containing CBD can be shared by couples in search of sensory wellbeing and increased libido.
By the facts.
Source: Mintel’s The Holistic Consumer, Global, 2021
* FMI, CBD Skin Care Market, Global Report, 2022
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