The world's first carbon-negative skincare product made with unique, first-to-market production methods.
Product concept
The product contains low-carbon ingredients and sequesters carbon throughout its supply chain from cradle to gate, without relying on carbon offsetting. It removes -13g of CO2 per product and has been audited by the Carbon Trust for its negative carbon emissions.
It contains 100% UK-sourced ingredients, including upcycled blackcurrant seed oil and hand-harvested willow bark extract.
It comes in a carbon-negative, 100% recyclable sugarcane bottle and carton, featuring a compostable cap and nozzle created using bacteria abundant in marine and soil environments.
Trend
Per Mintel's 2022 Trend Climate Complexity, consumers are looking for help and guidance to shrink their carbon footprint. 34% of US BPC users who research product ingredients want to make sure they are eco-friendly, and 71% of UK BPC buyers consider a brand's ethics to be very/somewhat important.
Launched in the UK in February 2022, £16
Source: Kantar Profiles/Mintel, March 2021, August 2021
Base: US: 1,545 internet users aged 18+ who research ingredients used in products
Base UK: 1,788 internet users aged 16+ who have bought beauty/grooming products in the last 12 months
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