Mexican influencer Luisito Comunica opens a fast food restaurant in Peru.
Luisito Comunica announced the opening of a new gourmet venture: Fasfú Burgers.
The name of the project is a play on words that gives a spoken Spanish spin to the expression “fast food.” The rollout of this new brand was made possible thanks to a partnership with Rappi, which is managing the distribution.
This is the influencer’s second branch out, since he already opened a ramen restaurant in Mexico. He also has a tequila brand, a jewelry line, a travel book and more. With over 36 million followers on YouTube, Luisito Comunica’s channel generates US$329,840 a month. These restaurants are another way to capitalize on his massive audience. Across markets we are seeing a growing trend of influencers who, in a bid to leverage their audience and appeal, launch product lines or even brands. The power of influence is exceeding marketing as influencers become proper celebrities. Known across borders, cherished and perceived as authentic people, these self-made celebs are finding new ways to seize their worth.
Digital celebrities will continue growing in relevance and quantity. The e-sports universe is becoming a hotbed of individuals for kids to look up to and follow. Metaverse characters and themes will also influence individuals, like animated TV characters in years past. New social media and virtual environments will become another place where celebrities grow. Not only will brands need to liaise with these celebs in order to attract young demographics, but these digital personas will increasingly find creative ways to capitalize and monetize their influence on their own. Tracking virtual environments and finding relevant figures to engage with will be central to future advertising strategies. Advertising will increasingly become about subtle messaging and word of mouth.
By the facts.
Source: Mintel The Holistic Consumer Report, Global, 2021
Comments