A DIY lip balm kit made with all-natural ingredients that comes in plastic-free, compostable and recyclable packaging.
Product concept
Launched as a Christmas gift, the DIY lip balm kit comprises natural beeswax and cocoa butter plus several tins. It allows users to create personalised lip balms in 8 easy steps by adding a choice of flavour and colour and/or make a lip scrub by adding oil and brown
sugar.
Thanks to face masks becoming part of daily life due to COVID-19, lip care has increased its share of lip colour & care launches in 2020.
Trend
Unlike traditional beauty gifts, this inventor kit appeals to those wanting creative, fun and hands-on experiences, per Mintel Trend Driver Experiences. Mintel BPC's 2025 Trend Gastronomia also describes consumer interest in customised, homemade products
using simple, easy-to-understand ingredients and in eco-friendly packaging.
64% of UK consumers* seek fun in all aspects of life and 68% prioritise joy over material possessions.
Launched Oct 2020 in the UK, $21.25
Source: * taken from Mintel’s 35-market consumer survey, July 2020 . Base: UK, 1,000 internet users aged 16+. Lightspeed/Mintel
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