Revolution has launched a global TikTok campaign to find the next big influencer.
The UK-based trend-driven beauty company, REVOLUTION, has launched a hashtag challenge inviting people to show
off their makeup skills.
The three themes under the #CreatorRevolution hashtag are “glow up”, “sink or swim” and a third yet to be revealed challenge in June. The brand is working with TikTok from April-June to promote the campaign. By September 30 people will be selected from the entrants with the final winner, who will receive $100,000, chosen to create a product line with Revolution and join the TikTok Creator
Marketplace, being announced in October.
Consumers are keen to learn new skills and many use social media to gain information on how to do this, especially younger people in relation to health and beauty. As the beauty influencer has great importance and impact on consumers' trends and behaviours, many brands are collaborating with them to grow their position and relevance in the industry. With consumers also keen to take on new challenges, especially as lockdowns have limited how much fun and adventure can be had, using social media in this way will appeal to audiences and help a brand stand out.
By the facts.
Source: Mintel, Beauty, Personal Care & Household. Global Research, March 2021
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