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NPD Stars


CHOK Beauty leads the CBD hype for spot treatment
Following social-media hype, these are a specialised skincare treatment designed to target and heal acne while looking cute.
Apr 1


Violife follows the trend: global consumers reduce dairy consumption
The innovation's based on coconut oil-based formula with plant proteins that create a microemulsion mimicking dairy's molecular structure.
Mar 25


TRIP is leading the Mindful Consumption megatrend
TRIP launched a new collection, a premium functional beverage range featuring adaptogenic infusions designed to support mental wellbeing.
Mar 4


Myprotein Pancakes by Bakeaway
The social media loved ready-to-cook protein pancakes combine convenience with nutritional benefits.
Feb 11


Innovation: L'Oréal Modiface AR Precision Matching
This advanced AR technology platform delivers highly accurate virtual try-on experiences.
Jan 21


The multifunctional Instant Bone Broth by Freja
The advanced freeze-drying technology that preserves the collagen, amino acids, and flavour found in traditional bone broth.
Jan 15


Nice Drinks gets canned
Nice Drinks introduces high-quality wine in convenient, portable packaging, focusing on sustainability and modern habits.
Jan 7


M&M launched the Minis
This new product appeals to consumers seeking new texture experiences and versatile usage options.
Dec 4, 2024


Vadasz Fresh Sauces offer bold flavours and probiotics
Introduced a range of unpasteurised, fermented condiments that bring the brand's signature fermentation expertise into the sauce world.
Nov 27, 2024


Perimenopause Gummies
Health & Her's Gummies are nutritional supplements specifically formulated to address symptoms associated with perimenopause.
Nov 18, 2024


Innovation: Unilever Positive Beauty Growth Platform
The platform encompasses new product formulation, packaging redesign, and supply chain transformation guided by circular economy concepts.
Nov 6, 2024


Trü Frü: Mars' premium indulgence
Freeze-dried and dipped premium chocolate that creates a better-for-you indulgence.
Oct 29, 2024


Summer Fridays Dream Lip Oil
A treatment-meets-gloss product that provides intense hydration with a non-sticky, glossy finish.
Oct 22, 2024


Fast & Effective: Persil Wonder Wash
This innovation addresses the growing consumer concern about the environmental impact of household activities.
Oct 16, 2024


Innovation: Procter & Gamble Waterless Beauty Systems
This innovation addresses both environmental concerns and consumer convenience needs.
Oct 8, 2024


Collective Functional Range
The range includes variants focused on immunity, energy, relaxation, and cognitive function.
Sep 17, 2024


Fenty Skin Fat Water Pore-Refining Toner Serum
This fan-fave Serum is a hybrid skincare product that combines the benefits of a toner and a serum in one step.
Sep 10, 2024


Innovation: Shiseido Responsive Skincare Technology
The platform creates products capable of adapting their properties in real-time based on environmental conditions and skin needs.
Aug 28, 2024


L'Oréal Glycolic Bright Instant Glowing Serum
The formula is designed to gently remove dead skin cells, improve texture, and enhance radiance while being suitable for daily use.
Aug 12, 2024


Innovation: The Ordinary Advanced Peptide Complex
A revolutionary peptide formulation that combines multiple bioactive peptides with enhanced delivery systems at an accessible price point.
Jul 16, 2024


Biotiful Gut Health Kefir Protein Drink
The ready-to-drink that covers gut health, protein intake, and functional nutrition on the go.
Jul 4, 2024


Innovation: Coty Sustainable Fragrance Initiative
Coty's innovative sourcing, carbon-neutral manufacturing, and revolutionary packaging solutions across their extensive fragrance portfolio.
Jun 27, 2024


World Flavours by Pukka Pies
A range of globally-inspired ready-to-bake pies featuring authentic international flavour profiles in Pukka's signature pastry format.
Jun 13, 2024


Olaplex No. 4D Clean Volume Detox Dry Shampoo
The a non-aerosol dry shampoo that refreshes hair between washes while providing volume and incorporating bond-building technology.
Jun 4, 2024


Introducing the premium dairy-free alternative: Lurpak Plant Based
Designed to replicate the cooking performance, spreadability, and taste of Lurpak butter while being vegan.
May 24, 2024


The Nerds Gummy Clusters Hype
The trending confectionery creating addiction across youngsters and adults.
May 8, 2024


The Belgian Waffles by Warburtons
The product features the distinctive deep grid pattern and rich, sweet dough characteristic of traditional Belgian waffles.
Apr 29, 2024


Innovation: Beiersdorf Personalised Formulation System
Combines diagnostic tools, algorithm-driven formulation, and automated compounding to deliver tailored products across the company's brands.
Apr 16, 2024


Little Dish goes BIG
The fan-fave brand expanded into the family dining segment with a range of nutritious, ready-to-heat complete meals designed for adults.
Mar 25, 2024


Rhode Skin Barrier Restore Cream
The lightweight moisturiser designed to strengthen the skin barrier while providing immediate hydration.
Mar 12, 2024


McVitie's Rich Tea: The Cocoa One
A chocolate-infused variant featuring the traditional light, crisp texture but with added cocoa in the biscuit dough.
Feb 28, 2024


Natura & Co Rainforest regeneration program
The sustainability initiative transforms ingredient sourcing from the Amazon rainforest from extraction to regeneration.
Feb 13, 2024


Drunk Elephant A-Gloei Maretinol Oil
The facial oil that encapsulates retinol in a base of virgin marula oil, designed to minimise irritation.
Jan 9, 2024


Divine Skin: Rose 001 The Essence
Features a dual-phase formula that combines a lipid-rich oil phase with a rose-infused water phase.
Sep 12, 2023


The Dyson Airstrait revolution
The styling tool addresses consumer concerns around heat damage from traditional straighteners and the time-consuming multi-step process.
Jul 11, 2023


Rare Beauty Soft Pinch Liquid Blush
The product features a buildable formula that blends easily and provides long-lasting colour with minimal product.
Apr 11, 2023


FEWE Eau So Happy Cologne
An uplifting CBD-infused perfume that supports the mood during all four phases of the menstrual cycle. Product concept FEWE is a...
Mar 7, 2023


Ourself Lip Filler
'Subtopical' lip-enhancing treatment leverages biotech and multiphasic vesicle delivery technology to provide 'clinical-level results,...
Feb 14, 2023


Charlotte Tilbury Beautiful Skin Foundation
Charlotte Tilbury's Beautiful Skin Foundation is a hydrating foundation that maintain moisture levels and strengthen the skin barrier.
Jan 10, 2023


Oodee Allergen Neutral 3-step skincare
A science-backed, high-performance and plant-based skincare regime that is free from all known food and fragrance allergens. Product...
Dec 13, 2022

Mama Bear Diaper Pail Refill
Designed especially for the Diaper Genie and provide reliable protection from diaper odors. Each refill has 7 layers of film that work...
May 31, 2022

Pour Moi Weather-Proof Smoke Alarm Drops
Positioned as the world's first concentrated serum formulated to protect and hydrate skin that is stressed by smoke (eg from wildfire,...
May 14, 2022


Bybi Glowcurrant Booster Brightening Facial Oil
The world's first carbon-negative skincare product made with unique, first-to-market production methods. Product concept The product...
Jan 27, 2022

The Unseen Spectra Eye Colour
A reflective cream eye product that transforms under a camera phone's flash. Product concept The product is designed to blur the line...
Jan 5, 2022

Lolavie Glossing Detangler
Multipurpose hero product from new celebrity haircare brand featuring plant-based ingredients. Product concept The patent-pending,...
Aug 23, 2021

Earth Hero Stainless Steel Reusable Water Bottle
A better bottle. The Stainless Steel Reusable Water Bottle from Agood Company makes it easy to ditch the single-use plastic bottle!...
Jul 15, 2021


TÃ¥g solid perfume
Ethically sourced, solid perfume comes in handcrafted all natural packs made from Ecuadorian tagua nuts. Product concept The solid...
Feb 16, 2021


Manduka Pro Yoga Mat
An ultra-dense and spacious performance yoga mat that has unmatched comfort and cushioning, and is guaranteed to never wear out. Product...
Jan 15, 2021


Beauty Kitchen Raw Inventions Lip Balm
A DIY lip balm kit made with all-natural ingredients that comes in plastic-free, compostable and recyclable packaging. Product concept...
Oct 13, 2020

T3 Curl ID
A hair curler that personalises its heat level to the user's unique hair profile, for more style and less damage. Product concept This...
Sep 15, 2020
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