Our Leadership
Adriana has more than 20 years of experience developing strategically international brands and global companies.
As Director of DiMotta Strategic, Adriana has led successful projects across regional and global companies with responsibility in the United Kingdom, Europe, Middle East, USA and LATAM. This valuable experience has allowed her to develop critical thinking and recognise unique market dynamics throughout customer needs to define relevant strategies according to local realities.
Her vast network include partnerships with the CEW Cosmetic Executive Women in the UK and US, she an active member of diverse Chambers of Commerce. Adriana is an international member of Soho House.
CREDENTIALS
Ms Motta earned her MBA’s degree specialised in International Business at ESIC Business and Marketing School, Madrid. She also holds an Executive Diploma by the Said Business School at University of Oxford, making her one of handful of strategists with experience in global and regional challenges.
For the last years, Adriana has been an active member of the Chartered Institute of Marketing in the UK and earned the Fellow Member badge as one of the most experienced marketers with many years of senior strategic experience and considered a leader in her field. She also contributes as a Mentor for the upcoming CIM generation.
SPECIALITY AREAS
Adriana specialises in the Personal Care industry with deep insight on international expansion. Under her management are global brands such as Revlon, Vidal Sassoon, Veet, Toni&Guy, Bed Head, Dr Scholl, Cosmopolitan, Laila Ali, Pro Beauty Tools, to Lee Stafford, FMCG Pert, to INFUSIUM23 and Sure.
Her entrepreneurial spirit has gained a leading position as one of the Top entrepreneurs in the UK, recognition awarded by the BBC in 2020 and participated in the reality show ‘The Customer is Always Right’.
Ms Motta also holds a unique specialisation in Celebrity licensing, backed by an extensive collaboration with Unilever, Procter & Gamble and Beanstalk. Some of the brands under her licensing expertise: Vidal Sassoon, Toni & Guy, Lee Stafford, Laila Ali, Cosmopolitan, and others.
Contact Adriana Motta
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